What are the advantages of having a website?

With the impact that technology has on our lives, and even more so after the coronavirus pandemic, if your business does not exist on the Internet, it simply does not exist. It is proven that before people make a purchase or go to a store, they make a previous exploration, where they see what the business offers and also make a "scan" of its website and networks. At this point, it is almost unnecessary to argue that it is necessary for your business to have its own website. However, from Aureofy, we believe it is convenient to show you the benefits of having one.  
  • Your business open, all day. Customers can meet you at any time and leave their queries whenever they want. So "office hours" are not a limitation.
  • Your brand has a wider reach.  Your products or services become visible on a global scale. Physical distance is no longer an impediment for those customers who cannot get close to your business.
  • Represents less investment to be visible, both in relation to traditional media and in the opening of a store.  For example, the price for capturing a customer (getting a click) is much cheaper than if you had to advertise on public roads.
  • Also related to maintenance that a website needs and in terms of the necessary investment in advertising.
  • It is a correlate of the physical store. People who meet you for the first time will have more confidence if, in addition to locating your store, they can see what products you sell and have other information about your brand.
  • It is a permanent communication channel. There you can not only share commercial news, but also make known the history of your brand, its values, institutional actions, among other things. It can also be used to recruit talent.
Some recommendations
  • It is important that your domain name is as close as possible to your business name, if it is not available. You can try with words or associations.
  • That you try to hire a hosting and server service that facilitates fast loading times. Would you ever leave a customer waiting unattended for many minutes in your premises?
  • Your website should be constantly updated, so that the customer can always find useful information. If you are going to identify prices with products, updating is essential. Otherwise, it is better to indicate a range of dates. Valid from ... until ...
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